AGD Systems – March 2017 stephenSMITH launches new re-focused, re-segmented and re-energised branding that clearly presents business as world leader in Intelligent Traffic Systems

As part of a new 3 Year Strategic Marketing Plan, AGD’s markets have been segmented – and positioning, messaging & branding ‘re-energised’ and established. The focus of the business has been changed from manufacturers of ‘technical products’ to provider of ‘product solutions for Intelligent Traffic Systems’ in line with our customer research. Processes for: website, sales & marketing campaigns, events & exhibitions, product launches and content & collateral – including manuals, and videos – have been developed.