Andair – branding, content & eCommerce website
Branding and eCommerce website
Andair designs, engineers and manufactures precision aircraft components such as: fuel selectors, pumps and gascolators for use in amateur-built and certified aircraft. With no high-level marketing expertise in-house, I was engaged to position, message and re-brand this successful company for its desired growth. The brief included production of a complex database-driven eCommerce website that would ease the selection, specification and ordering of products, and streamline the fulfillment and QA processes. New branding and website were successfully delivered early February 2014; this project enhanced commercial relationships, streamlined processes and instantly increased sales. A fun project, given my personal interests – I co-own a light aircraft!