Projects Profile – May 2019 stephenSMITH launches new “simple-to-use contract awards service” for Builder’s Profile. The new service is complementary to the Builder’s Profile PQQ & Compliance service.
This service has been a long time coming as the client and I wanted it to be right. Website has been produced in the Builder’s Profile ‘family’ style to ‘leverage’ the brand, and the service & signup process simplified to present the information we know the audience needs. We both have high hopes for Projects […]Read More
AGD Systems – April 2019 stephenSMITH writes, produces and presents latest in family of new videos supporting AGD’s latest ITS product solutions
Given the contribution that the new videos I produced for AGD have had on their business; sales up 50% in a specific product group, and achieving their ambitious 2 year company sales target – its not surprising that I’m still producing new ones for them.Read More
Builder’s Profile – March 2018 Success – 31% year-on-year growth for three years! – drives Builder’s Profile to ask stephenSMITH for more retained business & consultancy days
Its been a truly succesful and satisfying few years working with Builder’s Profile, with: strategic plans drafted, new positioning, messaging and branding. Complete rewrite of all content more closely focused for a better understood audience – all presented in a straight-forward website. And the production of several two-minute whiteboard videos for use in proactive marketing […]Read More
AGD Systems – April 2017 New look AGD appears at industry leading Traffex and JCT shows – stephenSMITH delivers.
“Under Stephen’s marketing leadership AGD attended the Traffex Exhibition in April and JCT Symposium in September. These shows have been a resounding success – with marketing & PR campaigns, as well as media exposure, driving steady traffic to the AGD website and stand. These shows have for me and the team been the most successful […]Read More
AGD Systems – March 2017 stephenSMITH launches new re-focused, re-segmented and re-energised branding that clearly presents business as world leader in Intelligent Traffic Systems
As part of a new 3 Year Strategic Marketing Plan, AGD’s markets have been segmented – and positioning, messaging & branding ‘re-energised’ and established. The focus of the business has been changed from manufacturers of ‘technical products’ to provider of ‘product solutions for Intelligent Traffic Systems’ in line with our customer research. Processes for: website, […]Read More
AGD Systems – December 2016 AGD Systems retain stephenSMITH to re-energise their marketing communications
AGD System retain stephenSMITH as Interim Head of Marketing to address with a brief to radically improve sales performance. The Cheltenham-based company is a world leader in the design, engineering and manufacture of RADAR and Optical products for use in road traffic and pedestrian management. Says Stephen Smith: “AGD Systems is a super successful British […]Read More
AGD Systems – impressive videos promote 20% growth
A year of driving AGD’s communications as outsource ‘Head of Marketing’ has seen five years of ‘flatlining’ transformed into 20% growth in 2018! A complete marketing overhaul, including segmentation and changing presentation from ‘engineering products’ to ‘easily identified user-focused solutions’ has helped transform performance. Videos for product-solutions, and the company, were included as part of […]Read More
Kaspersky – profile building campaign video
Enterprise security business Kaspersky saw one of my videos and recognised the specialist content expertise it contained and its ability to communicate the complex for them. They asked for a video targeted at mid-size SME’s and larger businesses, and that could be easily ‘top-and-tail’d for their reseller ‘channel’. As an experienced – and in this instance, information […]Read More
Builder’s Profile – brand refresh and explainer video
This business needed to explain its highly-effective low-cost/no-cost compliance & PQQ service to a hard-nosed construction audience. As part of a brand refresh and all new content project, it was important to get-it-right and to deliver a simple to understand consistent message that positions Builder’s Profile as a key industry player. The video communicates key points and features […]Read More
THE IT Supplier – repositioning the business
This video was conceived as part of the repositioning project, and communicates exactly what the business is ‘now’ about. The script employs new messaging to make key points and draw existing customer’s & new prospects attention to: ‘what we do’, ‘who we do it for’, ‘and how we do it’. You’ll notice that even the […]Read More
Content Marketing Strategy and Marketing Automation – Magic Bullets?
This year has kicked off well with IT, CCTV and Mobile Communications clients coming on board. Interestingly, all were being drawn to the seductive power of a content marketing strategy, inbound marketing and marketing automation. You know, where you just click an ‘app’, sit back and wait for the hot-qualified-prospects to ‘automatically’ arrive… Magic bullets in marketing […]Read More
Invictis – go-to-market, branding, marcoms plan, launch and execution
Strategic Marketing Plan, Branding, Launch, Content and Website Position, message, Branding, Content, Collateral and Website, Marketing Engine Development, Multi-platform launch, Business Development Campaigns The brief for this startup was to develop: business, strategic marketing and communications plans, and to design, create content for and develop new branding, collateral and website. Launched Invictis using Public Relations, social-media/blog […]Read More