AGD Systems – Flat-line to fast lane 18 months!
A year of driving AGD’s communications as Interim ‘Head of Marketing’ has seen five years of ‘flatlining’ transformed into 20% growth in 2018! A complete marketing overhaul, including segmentation and changing presentation from ‘engineering products’ to ‘easily identified user-focused solutions’ has helped transform performance. The outcome, this is what AGD say?:
“Stephen brought his enthusiasm to AGD Systems as interim ‘Head of Marketing’ with a brief to “improve AGD’s communications”. Since he arrived, he’s architected and implemented a Strategic Marketing Plan that in short order was having a tangible effect. AGD’s markets have been segmented – and positioning, messaging & branding ‘re-energised’ and established. Processes for: website, sales & marketing campaigns, events & exhibitions, product launches and content & collateral – including manuals, and videos – have been developed. Stephen’s even appointed a new PR partner that’s delivering focused coverage in support of tactical activities.
The results? Marketing momentum is building, pipeline growing and sales measurably increasing. Pipeline value for our focus product set has grown 50% in the year Stephen has been with AGD and his marketing work has well and truly whetted customer appetite for new products. The business is in fact well on target to exceed its ‘ambitious’ growth target for the year .”
Ian Hind, Commercial Director, AGD Systems