Start-up to Divestment in 5 years!
Another stephenSMITH Client Acquired! Construction industry supply chain compliance & PQQ information provider Builders Profile was successfully divested, to Fortius, at the beginning of March 2020. stephenSMITH provided the outsource Marketing Director services in support of building Builders Profile’ success over the past five years. Builder’s Profile is a cloud-based construction-industry focused compliance & PQQ […]Read More
AGD Systems – Flat-line to fast lane 18 months!
A year of driving AGD’s communications as Interim ‘Head of Marketing’ has seen five years of ‘flatlining’ transformed into 20% growth in 2018! A complete marketing overhaul, including segmentation and changing presentation from ‘engineering products’ to ‘easily identified user-focused solutions’ has helped transform performance. The outcome, this is what AGD say?: “Stephen brought his enthusiasm […]Read More
Why use an Interim or Outsource Marketing Manager?
Why use an Interim or Outsource Marketing Manager? Those fighting for market – that means sales to most of us, or start-ups struggling with an evolving market, have something in common. The need for perspective or expertise that’s probably not available within the business. The solution is to employ, but they can’t wait or don’t […]Read More
Does BrExit mean business, bewilderment or broken marketing?
It doesn’t matter whether you’re a BrExiteer or a Remainer, BrExit means bewilderment for most of us – no matter how you capitalise it. But without inexpertly entering the political argument, it must mean more noise, more confusion and more chance that your messages won’t get heard. What this translates to for businesses, is that […]Read More
AGD Systems reap the marketing rewards!
A year of driving AGD’s communications as outsource ‘Head of Marketing’ has seen five years of ‘flatlining’ transformed into 20% growth in 2018! A complete marketing overhaul, including segmentation and changing presentation from ‘engineering products’ to ‘easily identified user-focused solutions’ has helped transform performance. Videos for product-solutions, and the company, were included as part of […]Read More
Content delivery using compelling whiteboard video
WINCHESTER January 2016 Increasing demand for dynamic content has been driven by the growing preference to view & listen. This means I’m writing and creating white board videos for clients. The white board video medium is really effective; research evidences this. Indeed, when I wrote and directed a ‘conventional’ video for Panasonic featuring Alexei Sayle, the results were spectacular! […]Read More
THE IT Supplier – Business Transformation/Direction Change
Re-Position, Message and Branding January 2016 An exciting project for a client I’ve worked with many times. THE IT Supplier, formerly Servio, has operated for years as an IT Value Added Reseller (VAR) and services provider in the IT and tech sector. Clients include Microsoft, EA and the NHS. Their business has prospered by delivering […]Read More
Builder’s Profile to build profile with stephenSMITH
WINCHESTER, Hampshire June 2015 Builder’s Profile choses stephenSMITH to build profile and accelerate growth Builder’s Profile is a construction-industry common-database service that manages compliance & PQQ information for main contractors, and provides a high visibility ‘shop window’ and valuable marketing tools to all subcontractors. Builder’s Profile tasked me to undertake a marketing gap analysis to […]Read More
Panasonic ToughBook PC UK Rebrand & Launch – strategy, design, content, deploy and deliver
Leading IT manufacturer Panasonic needed to re-brand its ruggedised notebook PCs to differentiate them from the competition. Following great success with marketing Panasonic imaging products and network faxes, I was invited to do this and launch in the UK. The start was to identify & understand target markets, define ToughBook’s differentiating factors and combine into […]Read More
National electronics engineering business chooses stephenSMITH
WINCHESTER, Hampshire June 2015 National electronics engineering business chooses stephenSMITH to provide strategic marketing leadership and tactical delivery. This well-known business has decided to synchronise its enhanced business plan with an ambitious overhaul of its entire marketing capability. Working closely with stephenSMITH, this business has already identified major growth opportunities and acquisition ambitions.Read More
Specialist IT Procurement Business selects stephenSMITH
WINCHESTER, Hampshire May 2015 Southern UK based specialist IT Procurement business selects stephenSMITH for strategic marketing consultancy. This well-established and successful business works with most of the best known IT brands in the world providing expertise that helps reduce supply chain complexity. Bridging the gap between high-level Information Technology & Infrastructure expertise and multiple product supply logistics, this client […]Read More
Builder’s Profile – advise, plan, position, rebrand and website
May/June 2015 Builder’s Profile is a cloud-based construction-industry focused compliance & PQQ solution that collates, improves and maintains supply-chain information. I was contacted by Builder’s Profile after one of my own marketing eMail’s had struck a chord. “Content!” and “can you help us with it?” asked MD Frank Becker. Well, after a ‘quick’ meeting that […]Read More