Want to sell? Start with a Marketing Plan!
Without exception, every company I’ve ever worked with has expressed the same sentiment, ‘we want to sell more stuff’. ‘Stuff’ has meant: products, services, solutions, widgets, subscriptions and even businesses. But they don’t always have a marketing plan. The next thing clients say, even the large ones is, ‘we don’t have a big budget, what […]
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Content Marketing Strategy and Marketing Automation – Magic Bullets?
This year has kicked off well with IT, CCTV and Mobile Communications clients coming on board. Interestingly, all were being drawn to the seductive power of a content marketing strategy, inbound marketing and marketing automation. You know, where you just click an ‘app’, sit back and wait for the hot-qualified-prospects to ‘automatically’ arrive… Magic bullets in marketing […]
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ABSNet – Strategic marketing plan & execution
Interim Marketing Director – Divestment Preparation Responsible for directing the re-positioning, rebranding and marketing of the company, increasing profitable turnover by over 50% to £18m in the space of only ten months. Business partners Cisco and Hitachi both delivered unsolicited testimonials stating that ABSNet ‘now’ has the best marketing and demand generation engine in the […]
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Invictis – go-to-market, branding, marcoms plan, launch and execution
Strategic Marketing Plan, Branding, Launch, Content and Website Position, message, Branding, Content, Collateral and Website, Marketing Engine Development, Multi-platform launch, Business Development Campaigns The brief for this startup was to develop: business, strategic marketing and communications plans, and to design, create content for and develop new branding, collateral and website. Launched Invictis using Public Relations, social-media/blog […]
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Overtis – consultancy, branding, content & collateral and website
Strategic Marketing Plan, Branding, Content and Website This successful engagement delivered the strategic business & marketing expertise that leveraged the VC funded merger of the Optic Vision and Silent Knight businesses. My first task was to develop strategic marketing and communications plans, and to name, design and develop a brand strategy for the new business that ‘creates the perception of […]
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Overtis – refocus from solution to product
New Collateral and Website A change in management focus from ‘services’ to ‘software’ saw the need for the business to be repositioned. New messaging and website were written, developed and implemented at speed and with great success.
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Podium Partners – go-to-‘market’, branding, content and website
Strategic marketing advice, branding, positioning, content and web design & initial production for this startup – all gratis – as I’m a sports supporter and Trustee.
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Andair – branding, content & eCommerce website
Branding and eCommerce website Andair designs, engineers and manufactures precision aircraft components such as: fuel selectors, pumps and gascolators for use in amateur-built and certified aircraft. With no high-level marketing expertise in-house, I was engaged to position, message and re-brand this successful company for its desired growth. The brief included production of a complex database-driven […]
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M2 Computing – marketing, branding & website
Developed strategic marketing and communications plans and designed new branding, content and website as outsource Marketing Director/Department. Project successfully delivered with a manager recruited and in-post. M2 Computing delivers a fully-converged IT services capability, including: virtual IT Director, support & help-desk, infrastructure, cloud, connectivity and telecoms – to Small and Medium sized Enterprise’s in SE England. www.m2computing.co.uk
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