AGD Systems – Marketing Re-Energisation delivers 20% growth!
A year of driving AGD’s communications as Interim ‘Head of Marketing’ has seen five years of ‘flatlining’ transformed into 20% growth in 2018! A complete marketing overhaul, including segmentation and changing presentation from ‘engineering products’ to ‘easily identified user-focused solutions’ has helped transform performance. The outcome, this is what AGD say?: “Stephen brought his enthusiasm […]Read More
Why use an Interim or Outsource Marketing Manager?
Why use an Interim or Outsource Marketing Manager? Those fighting for market – that means sales to most of us, or start-ups struggling with an evolving market, have something in common. The need for perspective or expertise that’s probably not available within the business. The solution is to employ, but they can’t wait or don’t want […]Read More
Does BrExit mean business, bewilderment or broken marketing?
It doesn’t matter whether you’re a BrExiteer or a Remainer, BrExit means bewilderment for most of us – no matter how you capitalise it. But without inexpertly entering the political argument, it must mean more noise, more confusion and more chance that your messages won’t get heard. What this translates to for businesses, is that […]Read More
Projects Profile – May 2019 stephenSMITH launches new “simple-to-use contract awards service” for Builder’s Profile. The new service is complementary to the Builder’s Profile PQQ & Compliance service.
This service has been a long time coming as the client and I wanted it to be right. Website has been produced in the Builder’s Profile ‘family’ style to ‘leverage’ the brand, and the service & signup process simplified to present the information we know the audience needs. We both have high hopes for Projects […]Read More
AGD Systems – April 2019 stephenSMITH writes, produces and presents latest in family of new videos supporting AGD’s latest ITS product solutions
Given the contribution that the new videos I produced for AGD have had on their business; sales up 50% in a specific product group, and achieving their ambitious 2 year company sales target – its not surprising that I’m still producing new ones for them.Read More
Builder’s Profile – March 2018 Success – 31% year-on-year growth for three years! – drives Builder’s Profile to ask stephenSMITH for more retained business & consultancy days
Its been a truly succesful and satisfying few years working with Builder’s Profile, with: strategic plans drafted, new positioning, messaging and branding. Complete rewrite of all content more closely focused for a better understood audience – all presented in a straight-forward website. And the production of several two-minute whiteboard videos for use in proactive marketing […]Read More
AGD Systems – April 2017 New look AGD appears at industry leading Traffex and JCT shows – stephenSMITH delivers.
“Under Stephen’s marketing leadership AGD attended the Traffex Exhibition in April and JCT Symposium in September. These shows have been a resounding success – with marketing & PR campaigns, as well as media exposure, driving steady traffic to the AGD website and stand. These shows have for me and the team been the most successful […]Read More
AGD Systems – March 2017 stephenSMITH launches new re-focused, re-segmented and re-energised branding that clearly presents business as world leader in Intelligent Traffic Systems
As part of a new 3 Year Strategic Marketing Plan, AGD’s markets have been segmented – and positioning, messaging & branding ‘re-energised’ and established. The focus of the business has been changed from manufacturers of ‘technical products’ to provider of ‘product solutions for Intelligent Traffic Systems’ in line with our customer research. Processes for: website, […]Read More
AGD Systems – December 2016 AGD Systems retain stephenSMITH to re-energise their marketing communications
AGD System retain stephenSMITH as Interim Head of Marketing to address with a brief to radically improve sales performance. The Cheltenham-based company is a world leader in the design, engineering and manufacture of RADAR and Optical products for use in road traffic and pedestrian management. Says Stephen Smith: “AGD Systems is a super successful British […]Read More
Content delivery using compelling whiteboard video
WINCHESTER January 2016 Increasing demand for dynamic content has been driven by the growing preference to view & listen. This means I’m writing and creating white board videos for clients. The white board video medium is really effective; research evidences this. Indeed, when I wrote and directed a ‘conventional’ video for Panasonic featuring Alexei Sayle, the results were spectacular! […]Read More
Builder’s Profile to build profile with stephenSMITH
WINCHESTER, Hampshire June 2015 Builder’s Profile choses stephenSMITH to build profile and accelerate growth Builder’s Profile is a construction-industry common-database service that manages compliance & PQQ information for main contractors, and provides a high visibility ‘shop window’ and valuable marketing tools to all subcontractors. Builder’s Profile tasked me to undertake a marketing gap analysis to identify what […]Read More
National electronics engineering business chooses stephenSMITH
WINCHESTER, Hampshire June 2015 National electronics engineering business chooses stephenSMITH to provide strategic marketing leadership and tactical delivery. This well-known business has decided to synchronise its enhanced business plan with an ambitious overhaul of its entire marketing capability. Working closely with stephenSMITH, this business has already identified major growth opportunities and acquisition ambitions.Read More