Content delivery using compelling whiteboard video
WINCHESTER January 2016 Increasing demand for dynamic content has been driven by the growing preference to view & listen. This means I’m writing and creating white board videos for clients. The white board video medium is really effective; research evidences this. Indeed, when I wrote and directed a ‘conventional’ video for Panasonic featuring Alexei Sayle, the results were spectacular! […]Read More
Builder’s Profile to build profile with stephenSMITH
WINCHESTER, Hampshire June 2015 Builder’s Profile choses stephenSMITH to build profile and accelerate growth Builder’s Profile is a construction-industry common-database service that manages compliance & PQQ information for main contractors, and provides a high visibility ‘shop window’ and valuable marketing tools to all subcontractors. Builder’s Profile tasked me to undertake a marketing gap analysis to identify what […]Read More
National electronics engineering business chooses stephenSMITH
WINCHESTER, Hampshire June 2015 National electronics engineering business chooses stephenSMITH to provide strategic marketing leadership and tactical delivery. This well-known business has decided to synchronise its enhanced business plan with an ambitious overhaul of its entire marketing capability. Working closely with stephenSMITH, this business has already identified major growth opportunities and acquisition ambitions.Read More
Specialist IT Procurement Business selects stephenSMITH
WINCHESTER, Hampshire May 2015 Southern UK based specialist IT Procurement business selects stephenSMITH for strategic marketing consultancy. This well-established and successful business works with most of the best known IT brands in the world providing expertise that helps reduce supply chain complexity. Bridging the gap between high-level Information Technology & Infrastructure expertise and multiple product supply logistics, this client […]Read More
stephenSMITH & Starr Consultancy to ‘partner’ with SME business, marketing, M & A, divestment and finance services
WINCHESTER, Hampshire, March 24 2015 stephenSMITH and Starr Consultancy today announce a ‘partnering’ arrangement that teams the strengths of both to provide SMEs with seamless Business and Marketing Strategy & Execution and Corporate Financial services. stephenSMITH and the Starr Consultancy will work together with owners & senior management of small and medium sized enterprises to assist with: integrated […]Read More
Want to sell? Start with a Marketing Plan!
Without exception, every company I’ve ever worked with has expressed the same sentiment, ‘we want to sell more stuff’. ‘Stuff’ has meant: products, services, solutions, widgets, subscriptions and even businesses. But they don’t always have a marketing plan. The next thing clients say, even the large ones is, ‘we don’t have a big budget, what […]Read More
Content Marketing Strategy and Marketing Automation – Magic Bullets?
This year has kicked off well with IT, CCTV and Mobile Communications clients coming on board. Interestingly, all were being drawn to the seductive power of a content marketing strategy, inbound marketing and marketing automation. You know, where you just click an ‘app’, sit back and wait for the hot-qualified-prospects to ‘automatically’ arrive… Magic bullets in marketing […]Read More